© ACP

MARY VIRGINIA SWANSON
SCAD - ATLANTA

Lecture: 10/18/2009, 10:30am

In this seminar, marketing consultant/educator Mary Virginia Swanson discusses the path toward connecting your work with your desired community.

One of the most gratifying experiences for an artist is presenting their work to an appreciative audience.

Whether you wish to share your work with your local and regional communities, or take on the challenge of marketing at the national level, artists need to understand the most effective path to that audience.

Swanson will discuss effective research to determine who will be receptive audiences and how to initiate and maintain a dialogue with those individuals to whom you wish to introduce your work. Participants will learn how to effectively communicate their work in one-on-one meetings, appropriate industry gatherings, portfolio reviews and other events. She will explain the importance of presenting a strong and consistent brand, having a presence in both print and online environments (including multimedia), and maintaining awareness of industry trends and market challenges for all audiences you wish to reach.

Presented with SPE and SCAD.

SUSAN TODD-RACQUE
FAY GOLD GALLERY

Lecture: 10/14/2008, 7pm

Thinking of making your first photography purchase? Maybe you already have purchased a few pieces, but would feel better if you knew more about the history of the medium? Are you a seasoned collector but need a refresher?

Using real-life examples, Susan Todd-Raque will guide you through a brief history of the medium, focusing on the major ideas and movements. She will demystify printing nomenclature and explain editioning, the importance of forming relationships with photography dealers, and how to ask the right questions when looking at photography. To conclude the seminar, Atlanta's premier fine art framer, Myott Studios, will give a short presentation on how and when to protect your artwork from damage; including mounting, matting, framing and UV protection.

Susan Todd-Raque provides art advisory services for private collectors, corporations and artists. she brings a wealth of knowledge from over 20 years as an independent consultant, curator, educator, appraiser and writer on the photographic arts.

Myott is a self-taught painter, sculptor, and framer. For over 30 years, Myott Studios has focused on hand crafted frame designs as well as restoration and conservation of fine art.

Presented with Fay Gold Gallery.