Check out the interview with Beth Lilly on Burnaway about ACP’s Public Art Project “Gifted”.

“You had to physically place yourself in front of someone and declare very quickly, ‘We’re doing a public art project—giving prints for FREE to the public.’ Over the 12 days, I had the patter down. I experimented with what words would quickly get the idea across fast enough for them to stop and listen. But then I found you had to be sincere and real every time—anything else smacked of sales and advertising and wouldn’t work. Like once, I held up prints and spontaneously shouted, ‘This is what public art looks like!’ That stopped about five people in their tracks who came over to see what it was about. I did that again later and no one even looked at me. People can tell when your words are sincere and when it’s just some tag line.”